During my tenure as Creative Lead for OpenAI’s International team, I focused on scaling the India market in 2025, the company’s highest-growth global opportunity. My work contributed to several major milestones:

• India became the #1 market globally for generative AI app downloads, overtaking the U.S. with a 207% year-over-year surge.

• ChatGPT reached 100 million weekly active users in India, establishing the country as its second-largest user base worldwide.

• Monthly mobile app downloads grew from 2.5 million to 10.2 million, pushing cumulative downloads in India to 111 million — surpassing the U.S. total of 80 million.

• Indian students became the largest single student user group for ChatGPT globally.

My secondary focus was the UK market, where I localized and launched the first brand campaign for ChatGPT, contributing to the following results:

• ChatGPT recorded 1.8 billion UK visits in 2025, representing a staggering 389% year-over-year increase.

• The platform reached 19.1 million unique monthly visitors and was used regularly by 1 in 5 British internet users.