I’m an executive creative director with a wealth of experience in all sectors, including retail, alcoholic beverages, luxury goods, FMCG and automotive. Throughout my career, I’ve had the privilege of working at some of the most creative agencies in the industry, supported by immensely talented people. Together, we’ve generated effective, award winning campaigns at every turn and had a lot of fun along the way. Two of my roles have been at CCO level and I will be forever grateful for the business acumen those positions afforded me.
I have a passion for strategy and I’m a big believer in the power of basic human needs. This is a cornerstone of everything I produce. Basic human needs or desires fuel every purchasing decision we make. Speak to the basic human need in your marketing and you’ll always connect more deeply with the consumer.
I’m also a big believer in the power of autonomy, so when it comes to managing a department, I prefer to give my CDs and teams as much freedom as they need to thrive. I’d like to think the work speaks well of this approach.
CV
2019 - present
Meta - Creative Director
I currently work for Meta’s in-house creative agency, Creative X and I’m responsible for all creative output across EMEA and India pertaining to Meta and its family of apps and products. This includes running the UK social accounts for Facebook and Meta. My remit includes managing external agencies as well as our own in-house creative teams. During my tenure, I’ve overseen work which has consistently improved metrics, been shortlisted at Cannes and won several awards, including two D&AD Pencils.
2010 - 2019
Freelance Executive Creative Director
(Various agencies, including 180 Amsterdam, AMV BBDO, RKCR Y&R & Ogilvy)
Specializing in long term contracts, I was hired by various agencies to run global accounts such as Western Union at 180 Amsterdam, Blackberry at AMVBBDO and more recently, several Unilever brands at Ogilvy London. On each account, I was responsible for all creative output globally and my remit covered all markets, managing cross network teams and working with clients at a local as well as global level. At RKCR Y&R, my team produced award winning work for The Royal British Legion, winning Gold and Silver Lions at Cannes and a D&AD Pencil.
2008 - 2010
Grey - Executive Creative Director
Responsible for the day-to-day running of the agency's creative department and its entire output, producing award winning work for Honda, Women's Aid and Toshiba. Awards won included four D&AD Pencils and a Cannes Lion.
2005 - 2008
Freelance Executive Creative Director
Specialized in long term contracts at Fallon Minneapolis, WK Amsterdam, Publicis Mojo New Zealand & Singapore. Won several awards while at Fallon, including two D&AD Pencils.
2001 - 2005
Mustoes - Chief Creative Officer
Equity partner. Jointly responsible for the day to day running of the company and its entire output, producing several award winning campaigns (three D&AD Pencils) and doubling the size of the agency during my tenure.
2001
CDP - Chief Creative Officer
Jointly responsible for the day to day running of the company and its entire output, producing award winning work which picked up a Cannes Gold Lion.
1997 – 2001
Lowe Howard Spink - Creative Director/Art Director
Originally hired as an Art director, working across all agency accounts, including Stella Artois, Vauxhall Motors, Smirnoff, Heineken, Braun and Tesco. In my final year at the agency, I was promoted to creative director on the Braun global account. Won several awards, including a Cannes Grand Prix & seven D&AD Pencils.
1997
Simons Palmer Clemmow Johnson - Art Director
Worked across all agency accounts, including The British Heart Foundation and Nike, winning several awards, including four D&AD Pencils.
1992 - 1997
DMB&B - Art Director
Worked across all agency accounts, including Littlewoods Pools and the COI (former government marketing body), winning several awards, including three D&AD Pencils.
1989-1992
WCRS - Art Director
Worked across all agency accounts, including BMW, Carling Black Label & Prudential.
CREATIVE DIRECTOR AWARDS
Cannes – Gold – Hamlet Miniatures - 2002
Cannes - Silver Lion - Royal British Legion - 2015
Cannes - Bronze Lion - Royal British Legion - 2015
Cannes – Shortlist – HP Sauce - 2003
Cannes – Shortlist – John Groomes - 2002
Cannes – Shortlist x 2 – Bauer Publishing - 2003
Cannes – Shortlist – Women’s Aid - 2009
D&AD – Pencil – John Groomes - 2002
D&AD – Pencil – Penguin - 2003
D&AD - Pencil x 4 – HP Sauce - 2003
D&AD – Pencil – Women’s Aid - 2010
D&AD – Pencil –Royal British legion - 2015
D&AD - Pencil - Honda - 2011
Campaign Poster – Commendation – Penguin - 2003
Creative Circle – Bronze – Penguin - 2003
Creative Circle - Bronze - Meta 2021
Personal Awards
Cannes – Grand Prix – Stella Artois - 2000
Cannes – Gold – Nike - 1998
Cannes – Silver – Nike - 1998
Cannes – Bronze– Brawny - 2007
Cannes – Bronze– Toshiba - 2010
Cannes – Commendation – Smirnoff - 1999
D&AD – Yellow Pencil (Silver) – Nike - 1998
D&AD – Pencil x 4 – Nike - 1998
D&AD - Pencil x 11 – Stella Artois - 2000
D&AD – Pencil x 3 – Littlewoods Pools - 1997
D&AD – Pencil x 2 – Weetabix - 2001
D&AD – Pencil x 11 – Brawny- 2007
D&AD – Pencil – Toshiba - 2009
D&AD – Pencil – Toshiba - 2010
British Television – Silver – Agent Provocateur - 2002
British Television – Commendation – Littlewoods Pools - 1997
British Television – Commendation – Toshiba - 2010
Campaign Press – Gold x 2 – Stella Artois - 2000
Campaign Press – Silver x 5 – Stella Artois - 2000
Campaign Press – Silver – Nike - 1998
Campaign Press – Commendation x 4 – Stella Artois - 2000
Creative Circle – Gold – Stella Artois - 2000
Creative Circle – Silver x 2 – Nike - 1998
Creative Circle – Bronze – Nike - 1998
Creative Circle – Commendation – Toshiba - 2009
Creative Circle – Commendation – Toshiba - 2010